Marketing

How Email Marketing Impacts the Lead Generation in Business

by Akhil Taneja|10 September 201911 September 2019|Digital Marketing

Email marketing was and still remains one of the most widely used and well-converted marketing options in the digital marketing arena. Email is still the preferred option when it comes work-related matters and thus when you target a person via...

Why is digital marketing important for business?

by Akhil Taneja|27 December 201823 August 2019|Digital Marketing, Product Innovation Strategy

Technology is integrated into our lives more than ever before. We own smartphones, conversational AI devices such as Amazon Alexa and Google Home, laptops, and tablets. With so many people online, it’s essential for businesses to be online as well. As...