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Shopping for an enterprise resource planning software is no easy task, especially if you have no idea as to how much you should spend in such tools. And platform vendors are not helping either, keeping their pricing plans to themselves. These complications can lead to purchasing consequences from unmet business requirements and worse, losses from hidden costs of some ERP tools. There are several factors that determine an ERP solution’s...

7 powerful benefits of using PPC advertising

by Akhil Taneja|Digital Marketing

Pay-per-click or the PPC also termed as cost per click(CPC) marketing is associated with first-tier search engines and social media platforms, such as Google Ads and Facebook Ads) An internet advertising model used to drive traffic to the website where the advertiser pays the website owner when the website is clicked. The content site charges a fixed price per click. Some of the powerful benefits are as follows. PPC contributing...

Cloud Computing Revitalizes Lead Management System

by Akhil Taneja|Application Development

Leads are the lifeline of a business, and anything that can help you generate more leads for a wise investment. With Lead Management Software from Asterro Technologies, the lead generation process becomes streamlined and effective. Our Lead Management system will help you generate better leads, and deliver great lead information to sales staff easier. Developed businesses will soon be in trouble as they start receiving more leads and inquiries than...

You Need a Product Innovation Strategy: What is it and how to develop one?

by Akhil Taneja|Product Innovation Strategy

Depending on the context, your innovation strategy defines how you will approach developing the product itself. It also lays down a time-table by which you can announce new innovations and changes to the offer. These need to be made in consideration of the speed of technology development in your industry as well as the rate of competitor adoption. If you are in close touch with the manufacturing aspect of these...

How Email Marketing Impacts the Lead Generation in Business

by Akhil Taneja|Digital Marketing

Email marketing was and still remains one of the most widely used and well-converted marketing options in the digital marketing arena. Email is still the preferred option when it comes work-related matters and thus when you target a person via his/her email, you are getting an undivided span of attention even if for a brief span of time. Needless to say, it’s also one of the most spammed ways as...

Case Study: Capturing the #1 Results in Google SERPs

by Akhil Taneja|Digital Marketing

The ultimate goal of every website is to get maximum traffic on the website which in turn can bring more visitors which means more impressions, more signups, more purchases — more revenue. But how do you capture more traffic from search results that are becoming more crowded, more diverse, and evolving in the way they are delivered? With SEO, of course! Today, I want to share a process we’ve developed at...

Employee Management System: Why and How to Start Using One

by Akhil Taneja|Application Development

An Employee management system is designed to simplify the process of record maintenance of employees in an organization. It helps in managing the information of employees for HR functions. In general, an employee management system is a part of a comprehensive Human Resource Management System. Better performance as a team and an easier way to manage admin tasks are just a couple of positive outcomes from using employee management systems....

How important is CRM today?

by Akhil Taneja|Application Development, Cloud Solutions, Product Innovation Strategy

CRM(Customer Relationship Software) software covers a set of applications designed to help businesses manage several business processes like customer data, customer interaction, track leads, customer support and marketing. CRM is an approach to controlling a company's communication with current and likely customers. It uses data analysis about customers' history with a company and to improve business relationships with customers, especially focusing on customer recognition and eventually driving sales growth. The...

Why ERP implementation is a challenging task

Why is ERP implementation a challenging task?

by Akhil Taneja|Application Development, Cloud Solutions

Enterprise resource planning (ERP) systems or similar IT packages have become widely used in businesses of all sizes and types for a number of years now. Even small businesses and family-owned companies have joined the mainstream trend of implementing ERP software, with many ERP providers offering solutions just for smaller-sized organizations. The ERP trend has become so strong that the vast majority of small- to medium-sized businesses (SMBs) have performed...

What’s the difference between CRM and ERP?

by Akhil Taneja|Application Development, Cloud Solutions, Product Innovation Strategy

Many prospective buyers ask for the difference between the two and which one they need, and, because these software suites solve complex business objectives, the answer isn’t always super obvious. So what is the difference between CRM and ERP? On a basic level: ERP stands for Enterprise Resource Planning. It’s heavy-duty software that touches every aspect of operations. You can purchase a single suite or build your own out of...

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