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Case Study: Capturing the #1 Results in Google SERPs

The ultimate goal of every website is to get maximum traffic on the website which in turn can bring more visitors which means more impressions, more signups, more purchases — more revenue. But how do you capture more traffic from search results that are becoming more crowded, more diverse, and evolving in the way they are delivered? With SEO, of course! Today, I want to share a process we’ve developed at...

Employee Management System: Why and How to Start Using One

by Akhil Taneja|Application Development

An Employee management system is designed to simplify the process of record maintenance of employees in an organization. It helps in managing the information of employees for HR functions. In general, an employee management system is a part of a comprehensive Human Resource Management System. Better performance as a team and an easier way to manage admin tasks are just a couple of positive outcomes from using employee management systems....

How important is CRM today?

by Akhil Taneja|Application Development, Cloud Solutions, Product Innovation Strategy

CRM(Customer Relationship Software) software covers a set of applications designed to help businesses manage several business processes like customer data, customer interaction, track leads, customer support and marketing. CRM is an approach to controlling a company's communication with current and likely customers. It uses data analysis about customers' history with a company and to improve business relationships with customers, especially focusing on customer recognition and eventually driving sales growth. The...

Why ERP implementation is a challenging task

Why is ERP implementation a challenging task?

by Akhil Taneja|Application Development, Cloud Solutions

Enterprise resource planning (ERP) systems or similar IT packages have become widely used in businesses of all sizes and types for a number of years now. Even small businesses and family-owned companies have joined the mainstream trend of implementing ERP software, with many ERP providers offering solutions just for smaller-sized organizations. The ERP trend has become so strong that the vast majority of small- to medium-sized businesses (SMBs) have performed...

What’s the difference between CRM and ERP?

by Akhil Taneja|Application Development, Cloud Solutions, Product Innovation Strategy

Many prospective buyers ask for the difference between the two and which one they need, and, because these software suites solve complex business objectives, the answer isn’t always super obvious. So what is the difference between CRM and ERP? On a basic level: ERP stands for Enterprise Resource Planning. It’s heavy-duty software that touches every aspect of operations. You can purchase a single suite or build your own out of...

What are the next big trends in logistics?

by Akhil Taneja|Application Development, Cloud Solutions, Product Innovation Strategy

In the next five years, it will all be about quick and fast deliveries with logistics analytics, 100% location accuracy, and complete end-to-end visibility. When you consider that Apple introduced its iPad in the year 2010, and now tablet sales are about to overtake the combined sales of desktops and laptops, it becomes apparent. Consider Facebook that was launched out of a dorm room in college and now boasts over a...

How has Digital Marketing changed business forever?

by Akhil Taneja|Digital Marketing

Digital Marketing is all about the online business marketing technique that we can use to promote our products and services. Online business is an easy way to reach people. And digital marketing is used to increase your website's traffic and improve your business sales on different online mediums. Social media and search engine marketing is the best and easy way to reach targeted customers. Advertising online is less expensive than print...

Why is ERP software important for school management?

by Akhil Taneja|Application Development, Cloud Solutions, Product Innovation Strategy

The education sector around the world is developing and expanding quite rapidly. Education industry, being a great service sector and having a high economic and social impact resistance with its unique set of challenges, is considered to have a pretty high potential for using Enterprise Resource Planning (ERP) systems. As the technology grows, more the people get educated, today’s schools are facing lot of challenges on a day to day basis...

Do we really need an ERP Software?

by Akhil Taneja|Application Development

Every business has its own objectives, processes, and requirements. Above all, today’s businesses need technologies with complete functions which can bridge the gap between business processes and people. To run a large organization with multiple departments and teams successfully, an ERP system gives a helping hand by synchronizing all information and communication within the organization. ERP is a combination of software and the company’s activities performed to manage operations. With...

Why is digital marketing important for business?

by Akhil Taneja|Digital Marketing, Product Innovation Strategy

Technology is integrated into our lives more than ever before. We own smartphones, conversational AI devices such as Amazon Alexa and Google Home, laptops, and tablets. With so many people online, it’s essential for businesses to be online as well. As our online presence continues to grow, the way we make online purchases will continue to evolve. Digital marketing is important because more and more consumers are online; digital marketing is an...

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