For any business, search is the leading source of visibility and it is an essential tool to grow the business. And, in order to improve website’s overall searchability and visibility, you need SEO. However, the role of SEO is not limited to increasing visibility only. It offers other real values as well.
Different brands, businesses, and organizations have different perceptions regarding SEO and its implementation. Here, we will discuss why businesses need SEO to accomplish their goals irrespective of the industry or business size.
Increases the Organic Search
Organic search is one of the most important primary sources of website traffic. In other words, it is very important and critical component of the buyer funnel and ultimately helps the business to get users to achieve conversion or engagement.
Google owns about 75 percent of the overall search market that is a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, DuckDuckGo, and many others.
That’s not to say that all search engines don’t contribute to a brand’s visibility – they do – but the thing is that it is the clear-cut leader and thus its guidelines are important to follow.
Being visible as a trusted resource by Google is always going to work in your favor. To reach there, you need quality SEO and a high-quality website.
SEO Builds Trust and Credibility
SEO plays a major role in making your building trust, credibility and recognition for your brand. The major goal should be when people search for business-critical and relevant keywords and phrases then they find you at the top of search results. It leaves a great impact on the customers and they will believe that you are the best.
If you are on top of the SERPs (Search Engine Results Pages), it goes a long way in boosting your credibility. If you are right there where your customers are with the right solution, you will win big.
Good SEO Also Means a Better User Experience
Nowadays, everyone wants better organic rankings and maximum visibility. But very few know that optimal user experience is a big part of getting there.
Positive user experience has become a crucial element to a website’s success as Google knows how to interpret a favorable or unfavorable user experience.
Customers know very well what they want and if they can’t find it, then it is going to be a problem leaving effects on the performance.
Quality SEO constitutes a positive user experience, pulling it to work in a brand’s favor.
Increase Engagement, Traffic & Conversions With Local SEO
Growing domination of mobile traffic has made the local search a fundamental part of success for small- and medium-sized businesses.
Major objective of local SEO is to optimize your digital properties for specific vicinity, so people can find your business quickly and easily, putting them one step closer to a transaction.
The focus of local optimizations is on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.
For promoting the engagement on local level, SEO professionals optimize the brand’s Knowledge Graph panel, it’s Google My Business listing, and its social media profiles as a start.
They also give a strong emphasis on user reviews on Google, as well as other reviews sites like Yelp, Home Advisor, and others depending on the industry.
SEO Impacts the Buying Cycle
One of the biggest advantages of the internet from a customer perspective is that they do their research.
You can make use of SEO tactics to relay your messages for good deals, products and/or services, and the importance and dependability of what you offer to the customers will be a game changer.
It will also impact the buying cycle in a positive way when done right.
SEO Is Relatively Cheap It’s Quantifiable
Like all the other marketing strategies, SEO also costs money. However, SEO is relatively cheap and the payoff will most likely be considered in terms of a brand’s benefit and bottom line.
This is not a marketing cost but a true business investment. Good SEO implementation will hold for years to come will only be better with the more investment.
SEO is not only a marketing technique, but it is crucial to a brand’s web presence nowadays, especially as available data and competition continue to grow.
Implementing strong and quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand.