Google Search has over 5 Billion Searches happening every day and the best place to get free organic traffic is to rank your website on the top pages. Money alone can’t buy Google rank, but with a little time and strategy, you can improve your position on the search engine results page (SERP) without spending a dime.
Improve your website’s user experience
The first thing that makes a user bounce away from the website is a poorly built website that has confusing navigation, non-readable content, and pages flooded with spammy content. If your website is easy and enjoyable to use and offers valuable information, you’ll get more visitors. These visitors are going to spend more time on the website and can be converted into returning customers. These visitors are going to add great SEO value to your website as the pages that are visited frequently and users spend a good amount of time on the website, chances are these website rank higher on google search results page.
Write great content optimized for SEO
Content quality is the far most significant factor in deciding a website’s SEO ranking. Each webpage, be it home page or any internal page, should be well optimized as per google page rank guidelines. Just make sure your content is mistake-free, keyword-rich, mobile-optimized, written to address the specific needs of your target audience, and includes valuable links to additional internal and external content.
Improve Page Speed
Google began using mobile page speed as a ranking factor in July, and while it said the “speed update” will only affect a small percentage of sites, it’s still a good idea to make sure your site is as fast as possible—both to improve your search rank and provide a good user experience.
Generate more backlinks
This is one of the most important and effective methods to rank your website higher in the search engine results page, as more and more backlinks keep pointing to a website, the overall domain authority of the website keeps increasing, and thus a higher page rank. There are a lot many ways to generate backlinks, but the ones that are relevant to your domain and high domain authority, are the ones that would really help in improving the websites overall ranking.
As Google continues to close the door on spammy techniques and schemes, anyone serious about digital marketing needs to take a long view. The strategies mentioned above aren’t new. They do, however, require work and a continual investment of resources.