Pay-per-click or the PPC also termed as cost per click(CPC) marketing is associated with first-tier search engines and social media platforms, such as Google Ads and Facebook Ads) An internet advertising model used to drive traffic to the website where the advertiser pays the website owner when the website is clicked. The content site charges a fixed price per click.
Some of the powerful benefits are as follows.
PPC contributing to business goals: PPC can help you make huge profit in business and can help you achieve marketing goals. These goals may range from high-level brand exposure and thought leadership to an e-commerce scale. PPC is a powerful tool for aligning website traffic drivers to end-goals.
PPC is measurable: PPC running through Google ads is easy to track, simply by using the Google ads tools you can get the track record. One can notice a high-level performance. Stats here are readily available and show how your campaign is working and what kind of result they are driving to your budget. When you send PPC traffic to a dedicated landing page you can easily see what you spent and what it drove in terms of goals.
Quick Entry: PPC lets you quickly cast a wide net to find new customers and prospectus. Most of the work is done in PPC advertising platform starting from campaign build-out to writing ads. When compared with other channels, you have the advantage of targeting people outside of those who are already aware of your brand.
You’re in Control: You always have an option of how to reach a wide range of potential customers. This starts with the placement you want to target and how restrictive you want to be. Even low budget won’t stop you from using PPC; you can always set your budget and bids. If you are seeking positive results you can scale up anytime. You have the flexibility to optimize your ads.
PPC works well with other marketing channels: Content marketing has taken over the digital market, content plans and calendars are norms in most business now.PPC and SEO work well together as the traffic is to the same audience. Google Ads is a great avenue to keep site visitors engaged. PPC can help provide traditional direct marketing activities.
Incredible targeting options: To get the full coverage many advertisers take a multi-layered approach in Google Ads. This ranges from targeting keywords through text ads to running ads. By testing and trying out a mix one can ensure the full scope of Google Ads is leveraged. You can easily see what performs best and set expectations according to that.
A wealth of marketing Data: There is a lot of performance information and data available in Google ads. Impression, click and conversion data are each keyword can be used to advise SEO strategy and content marketing efforts. You can cross-reference where your competition is through third-party tools like Ahrefs, SpyFu, KeywordSpy, and iSpionage.
The PPC ads play a major role in the advertisement for the startups and their products. When using PPC it becomes convenient to work well with the marketing channels. It offers quick entry and the results we get are easily measurable. Also provides a wealth of positive data.
PPC plays a major role in the business and is impactful at the same time. If you are not using the PPC you are probably losing valuable revenue.