Nowadays, if we talk about advertising or marketing methods, then Google Ads is one of the most efficient and cost-effective advertising methods for companies of all sizes. Google Ads has been the platform for the success of many companies and organizations. From small shops to Fortune 100 companies, everyone runs has run Google Ads Campaign at some point.
Although running the Google Ads Campaign is very easy, it requires intelligent work and could be an exhilarating process. No one can just throw 100K rupees at Google and expect the leads. When you are about to click the enable button emotions like excitement, fear, hope come to mind. So, in order to cope up in such situations, you need to do your homework properly. Here are some of the key steps that you should take care of to maximize your ROI (Return On Investment) for your Google Ads campaign.
Understand Requirements of Ads
If you are looking for targeted, measurable, and rapid results, Google Ads are the best way to achieve that. However, it requires efforts, calculations, and significant investment. So, before starting your Ads campaign, it is very imperative to understand its requirements and what Ad is for. Along with that, you also need to go through its strengths and weaknesses. Remember that, Google Ads is not a cost-effective tool for brand awareness. So, it is better to save brand awareness for other marketing efforts and identify the platform’s strengths and weaknesses.
Target Your Audience
If you have decided to run the Google Ads campaign, then you must be focusing on a specific audience. If not so, then you should not invest until you research and understand your target audience. You need to invest the time and resources to understand your audience and their requirements. Understanding your customer demand is very important. This is because until your customers do not search for your product or service in Google, then Ads campaign is not effective and worthy.
So, research about your target audience, understand their demands, look at the types of sites they spend time on and most importantly, which of your competitors are running effective ad campaigns. You can research all these elements without spending any money just by using the Ads platform.
Make Specific Goal for Each Campaign
Now, you must have understood the basic prerequisites for running the Adwords campaign. However, one most common mistake people make is to combine the different campaigns which they are running. Usually, people get excited about an Ads campaign, especially if you are planning to spend a significant portion of your marketing budget. Despite all these, always choose a specific goal for each campaign and never merge them. Doing this not only optimizes your Ads campaign but also improves the ROI of the campaign.
Targeted Landing Page is Crucial for Your Ad
One of the most common mistakes companies or people running the Ads campaign do is to drive the traffic getting through paid Ads to the homepage of their sites. If you also think anything similar, then don’t do it. This is because the homepage is an awful place to direct traffic. Suppose any user is looking for something specific and searching for it and you have directed that user to your homepage and – which will be consisting of dozens of different elements and options on it. So, the user will be confused and get a bad experience and it decreases the possibility that he will show interest in your service or products. Consequently, you will not get the expected results.
Instead, it is recommended to build highly targeted landing pages. The landing page should be directly addressing the query of the user which he has entered into Google. Try to keep the landing pages single-purpose.
Create Different Versions of the Ad Copy
When you create your Ads campaign, one important thing you need to do is create several versions of the ad copy. You can produce as many as you can, but there should be at least 10. This is because even a slight change in the Ad copy can have a significant impact on conversion rates. So, if you will have different versions, you can test lots of variations at the same time and quickly determine which versions deliver you the best conversion rate. In order to achieve this, you can follow the segmentation i.e. breaking your Ad budget into smaller segments and assign those smaller budgets to each version of the Ad. Here comes the role of the data that you gathered by carrying out the research in the beginning as that will help you to focus your campaign and your budget on the versions of your Ad that worked the best.
Verify Positive ROI
Before starting your Ads campaign, you have set specific goals. Now, when the campaign is up and running, you need to verify that you are generating a positive ROI as you projected. This calculation requires fourth-grade maths: Multiple the amount you are paying per click by the percentage of clicks that convert. Now, compare the cost to your profit models, such as profit margin on a single product or estimated lifetime value of a customer whichever you want.
Half of the amount which you spend on marketing goes in vain and you never know which half. But you can always find out which one is working for you. The work of an Ads marketing campaign is infinite. After you have created your Ads campaign and it is running, then you will always want to try small variations. Keep trying variations on Ad copy, keywords, landing pages, and other things to find out what works the best.
So, that’s all about running an effective Google Ads campaign. By now you would have understood very well how the Ads campaign should be set up, optimized, and achieve conversion rates. If you follow these steps, you will be achieving desirable results on your Ads campaign. However, if you think you need any help or you are stuck at any point, then you can reach us for consultation.