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How to Maximize Your Content Marketing Budget?

Content is the main element of digital marketing. Whether you are thinking about SEO, PPC, SMM, Email, etc. it is very difficult to do anything without quality content. Content is vital in all range of formats like video, articles, blog posts, images, and any other. We may need to lock in on short-form articles, long-form, whitepapers, gated content, video, webinars for B2B, or go with quick hits and short formats...

Why You Need SEO to Accomplish Your Business Goals

by asterro|Digital Marketing

For any business, search is the leading source of visibility and it is an essential tool to grow the business. And, in order to improve website’s overall searchability and visibility, you need SEO. However, the role of SEO is not limited to increasing visibility only. It offers other real values as well. Different brands, businesses, and organizations have different perceptions regarding SEO and its implementation. Here, we will discuss why...

The 4 Most Vital Steps in ERP Implementation

by Akhil Taneja|Application Development

Today, most of the companies in the nation are opting for Enterprise Resource Planning solutions. It helps to manage their day to day operations and also increase profit. The effective execution of all the plans stands as the main challenge though. There may be many unique ideas of execution from vendors (both established and newcomers) but you must first understand the key factors which are involved in implementing for a...

Manufacturing Industry should adapt to CRM right NOW

by Akhil Taneja|Application Development

Customer Relationship Management or CRM is the fastest-growing software in the IT sector. It is expected to give $80 billion in revenue by 2025. It can access real-time data through mobile and cloud solutions, which is primarily why it is gaining momentum at a fast pace. So you can pull out customer-related data from the previous interactions at no time. There are several factors as to why the manufacturing industry...

Top 5 ERP Software Trends of 2019

by Akhil Taneja|Application Development

Enterprise resource planning (ERP) platforms are an old-school software concept that's working hard to stay relevant in this new age of smaller, more focused cloud service applications. In a nutshell, an ERP system is integrated software that's typically delivered in a modular fashion—Resource management system, a financial reporting module, a human resources (HR) module, a sales pipelining module. A modern ERP system is built in a modular fashion where the...

How Much Does ERP Software Cost?

by Akhil Taneja|Application Development

Shopping for an enterprise resource planning software is no easy task, especially if you have no idea as to how much you should spend in such tools. And platform vendors are not helping either, keeping their pricing plans to themselves. These complications can lead to purchasing consequences from unmet business requirements and worse, losses from hidden costs of some ERP tools. There are several factors that determine an ERP solution’s...

7 powerful benefits of using PPC advertising

by Akhil Taneja|Digital Marketing

Pay-per-click or the PPC also termed as cost per click(CPC) marketing is associated with first-tier search engines and social media platforms, such as Google Ads and Facebook Ads) An internet advertising model used to drive traffic to the website where the advertiser pays the website owner when the website is clicked. The content site charges a fixed price per click. Some of the powerful benefits are as follows. PPC contributing...

Cloud Computing Revitalizes Lead Management System

by Akhil Taneja|Application Development

Leads are the lifeline of a business, and anything that can help you generate more leads for a wise investment. With Lead Management Software from Asterro Technologies, the lead generation process becomes streamlined and effective. Our Lead Management system will help you generate better leads, and deliver great lead information to sales staff easier. Developed businesses will soon be in trouble as they start receiving more leads and inquiries than...

You Need a Product Innovation Strategy: What is it and how to develop one?

by Akhil Taneja|Product Innovation Strategy

Depending on the context, your innovation strategy defines how you will approach developing the product itself. It also lays down a time-table by which you can announce new innovations and changes to the offer. These need to be made in consideration of the speed of technology development in your industry as well as the rate of competitor adoption. If you are in close touch with the manufacturing aspect of these...

How Email Marketing Impacts the Lead Generation in Business

by Akhil Taneja|Digital Marketing

Email marketing was and still remains one of the most widely used and well-converted marketing options in the digital marketing arena. Email is still the preferred option when it comes work-related matters and thus when you target a person via his/her email, you are getting an undivided span of attention even if for a brief span of time. Needless to say, it’s also one of the most spammed ways as...

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